This just released ad for Gucci’s Flora perfume was shot by film director and video artist Chris Cunningham. Known for both his art and commercial work, Cunningham’s best known video, Björk's "All Is Full of Love" won multiple awards, including an MTV Music Award for Breakthrough Video and was nominated for a Grammy for Best Short Form Music Video.
The Gucci film, starring Australian model Abbey Lee, was shot in Latvia over a four day period and the flower field was comprised of more than 20,000 fake flowers. The music is a strange new version of the disco classic “I Feel Love” specially re-recorded for the ad by Donna Summer.
And here's a bonus making of video:
